Digital Marketing Executive at Myworkwear

Overview
The Digital Marketing Executive is responsible for driving the growth of online sales through the effective use of digital marketing channels, analytics tools, and web platforms. This role plays a key part in enhancing the company’s digital presence and performance.

Main Responsibilities

• Responsible for managing, optimising, and expanding the company's PPC channels across Google and Microsoft, in collaboration with internal and external stakeholders.

• Works closely with other teams to ensure the website remains current, including merchandising, content and product updates, and ongoing A/B testing to evaluate design, features, and copy effectiveness.

• Leads the development and implementation of a well-researched SEO strategy, including keyword research, performance analysis, and optimisation across multiple channels to increase organic sales.

• Produces regular, strategic reports and performance analysis on digital and website activity for the Marketing Manager and Senior Leadership Team to support continuous improvement.

• Maintains and builds strong relationships with external partners, such as digital agencies, freelancers, and industry experts, to enhance the company’s digital reach and campaign effectiveness.

Additional Responsibilities

• Collaborates with other departments to ensure a consistent brand message and seamless customer experience across all digital touchpoints.

• Keeps up to date with industry trends, competitor activities, and emerging technologies, seeking new opportunities to enhance digital strategies.

• Plays a key role in the company’s AI-led transformation, applying artificial intelligence tools and practices in collaboration with the in-house development team and senior leaders to accelerate growth and improve efficiency across the marketing function and the broader organisation.

Job Type: Full-time
Salary: £30,000.00 – £33,000.00 per year

Benefits:

• Bereavement leave

• Company pension

• Discounted or free food

• Employee discount

• Free parking

• Health & wellbeing programme

• On-site parking

• Store discount

Schedule: Monday to Friday

Location Requirement:

• Based in Telford TF7 4QW. Applicants must be able to reliably commute or plan to relocate prior to starting.

Experience:

• Digital marketing: 1 year (required)

Key Requirements

• A strong passion for digital marketing and innovation

• Demonstrated success in growing digital channels, particularly PPC and SEO

• Proven ability to create clear, actionable digital performance reports

• Excellent problem-solving and communication skills

• Ability to work independently and collaboratively within a small team

• Highly organised with the ability to manage multiple projects and meet deadlines

• Prior ecommerce experience is desirable but not essential

• Familiarity with AI technologies is advantageous but not required